The Impact of Corporate Social Responsibility on Brand Loyalty
Keywords:
Corporate Social Responsibility, Brand Loyalty, Consumer Behavior, CSR Initiatives, Marketing StrategyAbstract
Corporate social responsibility (CSR) initiatives are increasingly influencing consumer behavior and brand loyalty. This article examines the impact of CSR on brand loyalty through a detailed analysis of consumer perceptions and company practices. The research provides strategic insights for managers looking to strengthen brand loyalty through effective CSR initiatives.
References
Jeyhun, R., Elshan, R., Naila, A., & Aydin, N. (2025). Effectiveness of Internet of Things migration into hybrid economic projects.
Rahimov, J., Rahimov, E., Nasirzade, A., & Yusifli, P. (2025). Economic aspects of projects based on the Internet of Things. Innovation and Sustainability Articles, 5(4), 31-44.
оглу Рагимов, Э. Р., & оглу Искендерзаде, Э. Б. (2023). ЭФФЕКТИВНЫЕ МЕТРОЛОГИЧЕСКИЕ АСПЕКТЫ ПРИМЕНЕНИЯ НАНОТЕХНОЛОГИЧЕСКОЙ ПРОДУКЦИИ В ТРАНСПОРТНОЙ СФЕРЕ. Сетевое издание «Нефтегазовое дело», (1), 126-142.
Rahimov, E., Rahimov, C., & Davudova, S. A. Determining the optimal relationship between speed and acceleration of a vehicle to minimize pollutant emissions into the atmosphere.
Kelmendi, J., Beqiri, A., Shuajibi, E., Talibzade, O., & Ketners, K. (2025). The impact of geopolitical tensions on global supply chains and international trade. Jurnal Ilmiah Ilmu Terapan Universitas Jambi, 9(2).
Talibzade, O. (2022). Organization of expenses in budget management, enterprises and organizations. Geostrategy, 71 (5), 112–114.
Moraliyska, M. (2018). The EU cohesion policy’s impact on regional economic development: The case of Bulgaria. Journal of Economic & Social Studies (JECOSS), (1).
Sipos, D. The role of digital platforms in the transformation of political parties. Foreign Affairs, 35(5).
Chechelashvili, M. (2019). Contemporary business challenges in a globalized world. LAP LAMBERT Academic Publishing.
Maia, C., & Lia, B. (2018). The main criteria for lead generation. European science review, (7-8), 317-319.
Chechelashvili, M., Koghuashvili, P., & Babunashvili, T. (2023). Cluster as a means of increasing innovation in the region. Annali d’Italia, 45, 15-20.
Леонов, Я. В. (2019). Інноваційні засади розвитку спортивної індустрії в новій економіці. Економічні горизонти, (4 (11)), 136-142.
