The Role of Behavioral Economics in Financial Decision Making

Authors

  • Sam Clark PhD
  • Ashley Walker Dr.
  • Riley Adams Prof.

Keywords:

Behavioral Economics, Financial Decision Making, Psychology, Biases, Heuristics

Abstract

This article examines the influence of behavioral economics on financial decision-making processes. It delves into the psychological factors that affect individual and institutional financial choices. By integrating insights from psychology and economics, the paper aims to enhance understanding of how biases and heuristics impact financial behavior. The study provides recommendations for improving financial decision-making through behavioral insights, which can lead to more effective personal and corporate financial strategies.

Author Biographies

Sam Clark, PhD

PhD
Erasmus University Rotterdam
Burgemeester Oudlaan 50, 3062 PA Rotterdam, Netherlands

Ashley Walker, Dr.

Dr.
HEC Paris
1 Rue de la Libération, 78350 Jouy-en-Josas, France

Riley Adams, Prof.

Prof.
Stockholm School of Economics
Box 6501, SE-113 83 Stockholm, Sweden

References

Jeyhun, R., Elshan, R., Naila, A., & Aydin, N. (2025). Effectiveness of Internet of Things migration into hybrid economic projects.

Rahimov, J., Rahimov, E., Nasirzade, A., & Yusifli, P. (2025). Economic aspects of projects based on the Internet of Things. Innovation and Sustainability Articles, 5(4), 31-44.

Published

2026-02-24

Issue

Section

Articles