Behavioral Economics and Consumer Decision Making in the Digital Age

Authors

  • Rowan Allen PhD
  • Morgan Wright Dr.
  • Avery Smith Prof.

Keywords:

Behavioral Economics, Consumer Decision Making, Digital Age, Consumer Welfare, Digital Markets

Abstract

This article examines how insights from behavioral economics can explain consumer decision-making processes in the digital age. We explore how digital platforms influence consumer behavior and discuss policy implications for enhancing consumer welfare. The study provides a framework for understanding and improving consumer interactions in digital markets.

Author Biographies

Rowan Allen, PhD

PhD
University of Sao Paulo
Av. Prof. Luciano Gualberto, 380 - Butantã, São Paulo - SP, 05508-010, Brazil

Morgan Wright, Dr.

Dr.
Indian Institute of Technology Delhi
Hauz Khas, New Delhi, Delhi 110016, India

Avery Smith, Prof.

Prof.
University of Cape Town
Rondebosch, Cape Town, 7700, South Africa

References

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Published

2025-09-22

Issue

Section

Articles