The Role of Cognitive Dissonance in Decision Making
Keywords:
Cognitive Dissonance, Decision Making, Psychological Phenomenon, Human Behavior, CognitionAbstract
This article explores the impact of cognitive dissonance on decision-making processes. Cognitive dissonance, a psychological phenomenon, occurs when individuals experience conflicting beliefs or attitudes. This study examines how cognitive dissonance influences choices, leading to rationalization or changes in beliefs. By integrating theoretical perspectives and empirical research, we elucidate the mechanisms through which cognitive dissonance affects decision making. The findings highlight the complexity of cognitive processes and their implications for understanding human behavior and decision-making strategies.
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